What is hypnosis?

Hypnosis is a state of focused concentration during which a person becomes less aware of his or her surroundings. Hypnotherapy is the use of hypnosis to treat physical or psychological conditions.

During a hypnotic state a person may be more likely to accept suggestions that can help change his or her behavior. As a hypnotherapist I lead the hypnosis and I teach people how to hypnotise themselves (self-hypnosis).

My goal is not to control a person or give the person answers but rather to help the person solve his or her own problems. I give people tools and strategies to take away and practice at home, in this way replacing old ways of thinking with new ones that are more helpful towards achieving their goals.

Hypnosis works when you are willing to listen to learn, to focus your attention and follow the suggestions of the therapist. Contrary to popular belief, you cannot be made to do something you don’t want to do. When hypnotised and your mind is in a special place, you will not follow directions against your wishes and the suggestions will always be for your benefit.

Hypnotists use many different ‘frames’ or stories that help us understand what hypnosis is. We can argue if there is or isn’t an unconscious mind and we can discuss, for hours, whether trance exists. What we do know is that hypnosis works – it works against us when the thoughts we give attention to keep us locked in an unhelpful ‘trance’, e.g. I can’t lose weight because I’m big boned or I will never get that promotion because I’m terrible in interviews. It can work for us when we tell ourselves ‘I was born lucky’ and guess what, this trance will help you be focused on your luck and fortune.

When we focus on things that make us feel good our body responds by excreting good chemicals in to our body, when we focus on negative thoughts the opposite is true.

Stop for 2 minutes and use the power of your imagination

Breathe…in through your nose…and…out through your mouth (twice as long) Repeat a few times.

Now…think back to a time when you felt excited, perhaps you were at a football match or on a roller coaster – see now what you saw then, hear now what you heard then and feel now what you felt then. Notice what is different. I bet your pulse is much faster!

Repeat now focusing on a time when you felt relaxed, perhaps you are lying on a sunbed and it is comfortably hot and you are relaxed. See now what you saw then, hear now what you heard then and feel now what you felt then. Now what is your pulse like? Much slower I’m guessing.

When we live in a perpetual state of anxiety, fearing what might happen in the future our pulse is racing. This state stimulates cortisol and adrenaline in our body which over time has a negative effect on our physical well being, panic attacks, high blood pressure etc.

This exercise demonstrates that the way we think affects how we feel and the way we feel affects how we behave.

We all have choice to focus on the things that makes us feel bad or on the things that make us feel good…and it feels good to feel good doesn’t it?

What is hypnosis used for?

Hypnosis is not intended to cure disease but rather to relieve symptoms of illness. Hypnosis has been effective in relieving pain associated with surgery, paralysis, and childbirth. Also, it is widely used to control addictions to drugs, alcohol, food, and smoking. Hypnosis can reduce stress by increasing relaxation, offering positive suggestions, and eliminating negative thoughts.

Hypnosis can help with anxiety insomnia , phobias, obesity , stopping smokingirritable bowel syndrome . Research has also found that it can reduce cancer-related pain, labor pain, nausea, and vomiting.

As a Master NLP Coach and Kinetic Shift Practitioner I combine a wide tool box of techniques to support transformative change for my clients.

For a FREE consultation please call 07590821199 or email

Jessica Crowley BA Hons 

Master NLP Coach and Hypnotherapist

CNHC and GHR registered


Private Health Cash Plans update

Private Health Cash Plans are increasing in popularity and can offer additional health cover for individuals often at minimal monthly cost. Policies can be funded by an employer or purchased by an individual, for themselves or for their family. They work by processing claims for reimbursement for healthcare costs not funded by the NHS or private medical insurance policies. Each company that offers Private Health Cash Plans have different levels of coverage, which reimburse for costs of varying therapies to set annual limits.

Below is a list of Private Health Cash Plan providers that recognise CNHC registered Hypnotherapists for reimbursement. Please note that some professional associations are also recognised but they vary by company.

  • Medicash
  • The Health Insurance Group are a broker which work to find the best cash plan for individuals or businesses. They work with Medicash (which provides reimbursement for a wide range of complementary therapies) and several other cash plan providers.
  • Pure Benefits provides health cash plans for businesses through Medicash.
  • Westfield Health recognises CNHC registration for reimbursementof Hypnotherapy on a limited number of corporate paid plans provided by specific employers.
  • Health Shield
  • Elect recognises CNHC registration for reimbursement on their business health cash plans. Elect works with Health Shield to reimburse CNHC registered Hypnotherapists.
  • Paycare recognises CNHC registration for reimbursement for Hypnotherapy on all of their health cash plans. Paycare will reimburse for 100% of claims up to a limit of £150 per year, depending on the level of coverage.

Updated GMC guidance allows GP to refer patients to practitioners on accredited register such as CNHC’s.

Updated by CNHC: April 2018



How to reduce anxiety naturally


The number of people taking anti-depressants in the UK has doubled during the past decade, with 61m anti-depressants dispensed in 2015.

The HSE reports that 11.7 million working days are lost in GB each year due to work related stress, at a conservatively estimated cost of £5.2 billion.


Mental health charity Mind says it is vital to look at whether patients are receiving other treatment alongside medication.

Are you or someone you know suffering from anxiety? Are you experiencing challenges in your life that are causing you stress?

If your answer YES to the above questions, ask yourself one more…

Will you/they benefit from being more relaxed and in control of your/their emotions?

Our relationships improve dramatically when we are relaxed, we increase our clarity of thought, improve our decision making, performance and overall wellbeing.

Anxiety and stress are thought created emotions, therefore you can control your experience by changing your thoughts, perspective and what you are focusing on.


Hypnosis and change work techniques will teach you how to create new patterns of thinking, that will in turn have a positive effect on your emotions and behaviours naturally.

I am a Change Worker and Hypnotherapist using a range of modalities including Hypnosis, Neuro Linguistic Programming, Emotional Freedom Technique, Cognitive Behavioural Therapy, Kinetic Shift Technique.

I can help you:

  • let go of anxiety and be in control of your own experience
  • find the clarity you need for new opportunities or problem solving
  • release negative emotions
  • manage pain associated with surgery, illness and terminal illness
  • learn self hypnosis and mindfulness techniques that will help relaxation, focus and concentration
  • maintain a healthier lifestyle by letting go of habits such as smoking and drinking alcohol
  • make the most of your 24/7 for the benefit of you, your loved ones and your colleagues.

You can me in confidence for a FREE 20 minute consultation and BOOK your appointment today. Call 07590821199 email


Does the next step feel like a huge leap?

🤢Are you waiting for exam results?

😳Embarking on the next phase of your life?

🤔Do you have no idea what you are going to do or how you will achieve what you really want?

🙈Perhaps you are feeling a bit stuck and have no clear vision of what your future looks like?

🌎 Wanting the courage to step out and make an impact on the world and that next step feeling such a huge leap that you don’t know where to begin – so you are frozen…

Feel the fear and do it anyway

Leaving school, University or for that matter even changing jobs is a major life changing moment that changes who you are.

An emotion can bubble up that might be ‘excitement’ or perhaps it could be ‘fear’.

If the latter, that ‘fear’ may be coming from the person who you are in the present moment, unsure of what the future holds and resisting change for fear of not knowing who you will become and the unknown of what that life will be like as you go through your transformation.

What if you could look beyond who you have been and where you are now in order to meet your future self; your future being an hour, a week or a month from now.

What if you could use that emotion and the experience you already have to propel you into your future with confidence?

Try this 

Picture a ladder in front of you and each rung of the ladder represents something you have achieved, a time when you or others around you have been proud of you.

As you take a step on to each rung remember that time, see now what you saw then, hear now what you heard then and FEEL now what you felt then. On a scale of 1-10 you want to be feeling as close to a 10 as you can before you can step up the next rung.

Repeat this until you have reached the top of the ladder and you are feeling good.

Then run, slide or jump down to the bottom and run, fly all the way to the top – allowing all those wonderful feelings to flow through your body.

At the top climb over the wall, in your imagination, and step into your future – taking with you all those wonderful memories and feeling so good as you step into that.

When you look back down at your present self at the bottom of the ladder, how different do you feel now?

Now notice what difference that makes.

Comment below or email me and let me know. I’d love to hear about your experience.

Make that leap with confidence



Read how Rosie worked with her best self to pass her driving test, move town and find her dream job here 


How can NLP help me?

Neuro Linguistic Programming (NLP) is an approach to communication, personal development, and psychotherapy created by Richard Bandler and John Grinder in California, United States in the 1970s.

NLP stands for Neuro-Linguistic Programming, a name that encompasses the three most influential components involved in producing human experience: neurology, language and programming.

The neurological system regulates how our bodies function, language determines how we communicate with ourselves and others and programming determines the kinds of models of the world we create.

NLP describes the dynamics between mind (neuro) and language (linguistic) and how their interplay affects our body and behaviour (programming).

In other words, learning NLP is like learning the language of your own mind.

How can NLP help me? Essentially, NLP can help anything that you do in life that requires thought, either conscious or unconscious

Be empowered                              

NLP coaching will empower you to take responsibility for your actions and your thoughts. You will gain insights into your own thinking that will lead to beliefs, behaviours and results that will lead you to a happier life.

Change habits                              

Stop smoking, change eating habits, stop nail biting, these are all things that people are able to benefit from when they use NLP.

Coaching will enable you to have new insights into beliefs that have worked for or against you. A new understanding of yourself gives you choices that will help you become more relaxed, patient, approachable, assertive, self-assured, focused.

Be a better communicator

Do you keep doing the same thing and getting the same, unwanted results? With NLP coaching you will learn how to become a better communicator and how to build rapport with others personally and professionally.

You will learn techniques to enable you to gain multiple perspectives on a situation so that you are able to easily see things from different views. This helps in situations of misunderstandings and conflict, at home or at work.

Develop a mindset to realise your potential

We become conditioned by the beliefs that we form from an early age, which determine how we see the world. Sometimes these beliefs are helpful, sometimes they are not. eg “I am not…enough.”

NLP coaching will help you to challenge those beliefs and will provide you with techniques and exercises that you can use to reframe and reprogram those unhelpful beliefs and lead a more empowered life.

New tools and skills

Develop skills, strategies, language patterns that will help you be in control of yourself and influence others in situation that have been difficult in the past and notice the difference in yourself and the positive effect that will have on others around you.

In brief:

·         Better work/life balance

·         Career Development

·         Changing Unwanted Behaviours

·         SMART goals

·         Overcoming Limiting Beliefs

·         Phobias

·         Positivity & Self Esteem

·         Reaching Your Potential

·         Self Confidence

·         Stress Management

·         Worry and Anxiety

·         And Much More

Reboot, reframe and reprogram with NLP coaching.

This is what Rosie had to say about her experience – October 2017

“I recently had 2 sessions with Jess. I was feeling very happy with my life, felt like I had lots going on but I was coping with it well. Through talking with Jess I realised how I was organising these plans in my head was adding extra stress to the things I wanted to achieve. I was also close to my driving test so I decided this was an important focus for the sessions as it would help me to achieve the rest of my goals.
We used hypnotism to allow me to utilise the skills I had without letting my nerves and stress take over.
The sessions also helped me to really focus on my dream job and guess what!!! I have that too.
I have to thank Jess for this and also myself because Jess has helped me to utilise the tools I already possessed in myself but allowed to become hidden underneath worry and stress. I have learnt so much and would recommend Jess to anyone! All the best, Rosie”

Call now on 07590821199 or email

Read more testimonials here

Hypnotherapy 4 Swans
Jessica Crowley BA Hons 
Transformative Coach
Licensed Master NLP Practitioner and Certified Hypnotherapist 
CNHC & GHR Registered Practitioner
Call 07590821199
Success Stories at
Reviews @hypno4swans
Instagram @ihypnotiseswans
Finalist for the Healthcare Provider of the Year, Exmouth Chamber 2017 and 373 Best Sole Trader/Micro Business Award 2018

My child isn't sleeping…a solution

Easy Sleep & Self-Esteem Boosting Script for Children

“I highly recommend this. Jess worked with my son and gave me a script to use with him. My son suffers from anxiety and low self esteem and bedtimes were a big issue. We have been using the script now for about 2 weeks, every night. My son has been settling at bedtimes much quicker and every night he asks for us to read it to him. It’s definitely helped my son and we have noticed a big difference. Thank you again Jessica Crowley x” Lee Cameron, Facebook post December 2017

Do you and your child need a good night’s sleep?
Is your child not sleeping well, anxious, angry – low in self esteem perhaps?
Do you have 5-10mins to spare each night at bedtime?

If you are nodding and saying yes then this is for you…

My Easy Sleep and Self Esteem script is being read by parents to their child or children every night before bedtime and the feedback is that their child is sleeping in their own bed for the first time, sleeping through the night, nightmares have stopped and confidence in social situations is growing.


This script has been designed using a combination of training I have undertaken in transformative mindfitness coaching and hypnosis.

It has been designed for parents to read to their child nightly for 30 nights and then notice the changes.

Help your child sleep easier, be more in control of their emotions and reach new heights.

Only £10 – please pay by Paypal then email your confirmation. I will email the script to your inbox within 24 hours.

Personalised Scripts

I am available for one-to-one sessions, for a personalised experience tailored to the uniqueness of your child and their needs. We meet between 1 & 3 times (30 minute sessions) where I will listen to your child and the experience they are creating around sleeping habits, share with them fun techniques for relaxation and create a personalised bedtime script for parents to read to them.

If you are interested let’s have a chat, call 07590821199.

Hypnotherapy 4 Swans
Jessica Crowley BA Hons 
Transformative Coach
Licensed Master NLP Practitioner and Certified Hypnotherapist 
CNHC & GHR Registered Practitioner
Call 07590821199
Success Stories at
Reviews @hypno4swans
Instagram @ihypnotiseswans
Finalist for the Healthcare Provider of the Year, Exmouth Chamber 2017 and 373 Best Sole Trader/Micro Business Award 2018

More praise for Easy Sleep here


ghr logo (registered practitioner) - RGB - web


Freedom from stress eating

    • Have you had enough of yoyo dieting – of food feeling like a curse?
    • Do you want to have a healthier relationship with food, to take control of your life and let go of weight naturally?
    • Do you want to work with a motivational hypnotist who has been there herself and who has helped over 100 people change their relationship with food?

[wpvideo IuLgtXHd]

Break free…reveal your natural self

Join my successful 12 week course and it will help you change your life and lose weight naturally.

This is not a diet – this is more than weight loss – this program will open your eyes to your old relationship with food, the way you have been thinking and what you have been doing.

This isn’t about getting into that outfit for that occassion, or for that holiday – this is a change of mindset and lifestyle for life – as you naturally let go of weight.

I have helped 100’s of clients with this program, to lose stones and inches and gain control back in their lives?

YOU can DO IT too.

This programme includes 6 group workshops, available in Exeter, Exmouth or worldwide on Zoom. You will receive a Transformation Toolkit packed with information and thought provoking mind exercised and a downloadable weight loss MP3. 

This natural weight loss program includes a variety of techniques including CBT, EFT, Hypnosis, Kinetic Shift, Mindfulness, Timeline Therapy and Virtual Gastric Band Operation.

Secure your place on the next program act now.                                                                      Pay your deposit then email and I will send you your starter pack including a FREE weight loss MP3!

Praise for this course:

“Hi Jess, thought I’d give you a quick update – left about a quarter of my lunch as felt full…didn’t have any cake that was available with tea in the afternoon and so far no snacking tonight. Would it happen that quickly? Feeling really pleased with the result.”

Angie Testimonial

Angie went on to lose more weight and looks incredible!

C testimonial

This client went on to lose 3 stones.

BF testimonials

BF testimonial

Hypnotherapy 4 Swans
Jessica Crowley BA Hons 
Transformative Coach
Licensed Master NLP Practitioner and Certified Hypnotherapist 
CNHC & GHR Registered Practitioner
Call 07590821199
Success Stories at
Reviews @hypno4swans
Instagram @ihypnotiseswans
Finalist for the Healthcare Provider of the Year, Exmouth Chamber 2017 and 373 Best Sole Trader/Micro Business Award 2018



The cage door is open

The caged bird is a metaphor often used in literature representing those who have lost their freedom…the kind of freedom I want to talk about is freedom found within regardless of adversity, circumstance or environment.

Often a perceived freedom, freedom from a relationship, from a job, from conforming to conventional ways of living and the lure of greener pastures, the promise of change to our circumstances may appear to be the solution to that situation.

But what if the solution is a lot closer to home, within you and you just don’t know it yet?

On the eve of another New Year, I am reminded of Thomas Hardy’s poem The Darkling Thrush, who on 31st December 1899 amid the grey sky and bleak landscape, unphased by the inclement  weather that had ruffled his feathers, the aged bird chose to fling his soul//Upon the growing gloom and when he used his innate talent, his song, to project his happy out on to the world, that joy was felt by all.

So little cause for carolings 
      Of such ecstatic sound 
Was written on terrestrial things 
      Afar or nigh around, 
That I could think there trembled through 
      His happy good-night air 
Some blessed Hope, whereof he knew 
      And I was unaware. 

We are often mistaken for believing that our environment, people, places and things are what create our experience, but it is actually the way you think about those things that creates your experience and perspective of the world. The thrush was not phased by his gloomy environment but chose instead to look within and project his beautiful song out to the world and in doing so experienced joy and offered a new sense of hope.

I have had the privilege of witnessing amazing transformations in clients this year, who through their courage to embrace their best self have been able to let go of those things that have caused them pain – and have found freedom in doing that. Now, they are living a healthier and happier reality – one of their own creation.

When we experience even the smallest shifts we form new understandings and new perspectives and that’s when we realise that the door of that cage is open – and the freedom that we discover within is the love, joy and peace that we project on to the world.

Hypnotherapy 4 Swans
Jessica Crowley BA Hons 
Transformative Coach
Licensed Master NLP Practitioner and Certified Hypnotherapist 
CNHC & GHR Registered Practitioner
Call 07590821199
Success Stories at
Reviews @hypno4swans
Instagram @ihypnotiseswans
Finalist for the Healthcare Provider of the Year, Exmouth Chamber 2017 and 373 Best Sole Trader/Micro Business Award 2018

Let go of limiting beliefs – the Elephant Story

You have probably seen or heard stories about the techniques elephant trainers use to control these huge animals in captivity. I wonder how this relates to the human experience?

When an elephant is a baby and relatively weak, it is confined to an area by tying it with a rope to a tree or a stake in the ground. At first the small animal tries to get away but soon realises it is futile and stops trying.

The creature grows into an adult around 7.5 meter tall and a 6 tonne weight. However, having been conditioned from an early age to accept the way things are it doesn’t even consider as a adult, that it has the ability and the opportunity to break free.

elephant stake

You are only limited by the beliefs in your mind

As humans, we are conditions by the beliefs that we form from an early age. We become conditioned by our environment, through those beliefs that are passed on by our parents, teachers, religious leaders and other (often well meaning) influences. Sometimes these beliefs are helpful, sometimes they are not.

When we get a sense that something is holding us back, we often don’t know where to start in order to break free, to take that one significant step and break that rope.

Transformative coaching will help you by starting with where you are now and where you want to be and helping you to create shifts that will set you free – allowing you to be how and who YOU want to be.

Book now or call me in confidence 07590821199

Hypnotherapy 4 Swans
Jessica Crowley BA Hons 
Transformative Coach
Licensed Master NLP Practitioner and Certified Hypnotherapist 
CNHC & GHR Registered Practitioner
Call 07590821199
Success Stories at
Reviews @hypno4swans
Instagram @ihypnotiseswans
Finalist for the Healthcare Provider of the Year, Exmouth Chamber 2017 and 373 Best Sole Trader/Micro Business Award 2018

Put your oxygen mask on

When I travelled to Gran Canaria last year, I remember watching the air cabin crew going through their safety checks and recalling a metaphor that is commonly used in our field, so I’m not sure who I can credit it to – but I use it a lot.

It’s the part when they say, “if you are travelling with a dependent, please put your oxygen mask on first”.

While working with clients, especially parents who are also working full-time and finding ways to cope with their 24/7, this metaphor often comes up. We start by considering what they value most/what is important to them, and we generally start the list with…”my children”, “my family” and right at the bottom of their list are things like “my health” “my fitness”.

It is then that I offer this suggestion – by putting themselves at the top, just before their number 1  – making themselves number 1 – by focusing on what fills them with love, joy and happiness and shining a spotlight of what lights up good thoughts and good emotions for them, whether that be running or laughing with their friends, anything that fills their body with dopamine and those good chemicals we make naturally – then they are improving their mind and physical fitness and putting themselves in a stronger position to ‘show up’ for their number ones.

Makes sense? 

So, my message is this, it’s OK to make you No.1, to “put your oxygen mask on first” because when you do you will be stronger in mind and in body, you will shine brighter and everyone around you will notice, will benefit and will feel your positive energy too.

If you want to let go of stress, sleep naturally, get more balance in your 24/7, achieve your goals easily and more call me now – details below.

Take that time and invest in you today.

I’m waiting for your call

Jess x

07590821199 – –

Change Worker using a range of modalities including NLP, Hypnotherapy, Kinetic Shift, EFT and CBT. 


Welcome to Hypnotherapy for Swans

Hi, my name is Jess Crowley and I am a practicing NLP Practitioner and Hypnotherapist based in Devon, UK. This article is my opinion based on 4 years of training in the field of Neuro-Linguistic Programming and Hypnosis. I am committed to continued professional development and open to new learning in this field.

Please post any questions or comments below

What you can expect from a NLP & Hypnotherapy session with me?:

  • Professionalism
  • Confidentiality
  • Sometimes relaxation, sometimes lots of moving around
  • A positive intention to lead you to an alternative reality that will help you lead the life you want
  • That you will be in control of your mind and body
  • You will take away new perspectives and new skills from my toolbox that will help you reinforce the positive work we do
  • A partnership – we will achieve change together

Let’s talk about creating the life you want

Hypnotherapy 4 Swans
Jessica Crowley BA Hons 
Transformative Coach
Licensed Master NLP Practitioner and Certified Hypnotherapist 
CNHC & GHR Registered Practitioner
Call 07590821199
Success Stories at
Reviews @hypno4swans
Instagram @ihypnotiseswans
Finalist for the Healthcare Provider of the Year, Exmouth Chamber 2017 and 373 Best Sole Trader/Micro Business Award 2018